What kind of artists do you work with?
We partner with independent artists who are serious about building sustainable careers. Whether you're early in your journey or scaling an existing fanbase, we look for talent, drive, and a shared vision - not just follower counts.
Do I need a big following to work with Stray?
What makes Stray different from a traditional label?
We’re not here to control - we’re here to empower. Stray is a service partner and growth collaborator. You keep creative and business ownership; we provide expert support to amplify your work.
Is this a label or a service company?
Stray is both, selectively. For most artists, we’re a bespoke service and growth partner. For a smaller roster, we act more like a modern label, offering deeper collaboration and development support.
How do I know if Stray is right for me?
If you’re looking for a partner who’s flexible, experienced, and artist-first - not just chasing trends then let’s talk. We’ll explore your goals in a free discovery call and see if there’s a fit.
What services do you offer?
We offer everything from distribution and playlist pitching to merch, sync licensing, vinyl production, ads, and artist strategy. All services are bespoke to your goals - no rigid packages, no cookie-cutter marketing.
Will I still own my music?
Yes. You retain ownership of your masters and publishing. We only license your work while we’re actively supporting your growth, and everything reverts to you when the contract ends.
How do I get started?
We're always keen to chat. Simply fill in a quick form on this page, and we'll get back to you!